Achieving 28% YoY Lead Growth During COVID Market Disruption
The pandemic created uncertainty across multiple industries with Human translation and transcription industry as well, resulting in fluctuating demand and increased competition for digital acquisition channels.
The "Translate By Humans" needed a strategy to maintain growth despite changing market conditions.
Objectives
Sustain lead generation during market disruption.
Identify emerging opportunities.
Improve campaign efficiency.
Maintain business growth despite uncertainty.
My Role
I was responsible for campaign strategy, market research, competitor analysis, and paid acquisition execution.
Strategy
Market Opportunity Research
Conducted competitor analysis across major international markets.
Identified industries maintaining demand during the pandemic.
Analyzed search trends and changing customer behavior.
Campaign Expansion
Expanded keyword coverage.
Identified new audience segments.
Developed market-specific acquisition strategies.
Performance Optimization
Reallocated budgets toward high-performing campaigns.
Focused investment on services demonstrating stable demand.
Improved campaign efficiency through ongoing optimization.
Results
Achieved 28% year-over-year growth in lead generation during the pandemic.
Identified new growth opportunities despite market uncertainty.
Improved acquisition efficiency through data-driven decision making.
Key Skills Demonstrated
Market Research
Competitive Intelligence
Growth Strategy
Lead Generation
Performance Marketing
Business Adaptability