Scaled monthly B2B lead generation by 482% in 3 Months
Kodedice was looking to establish itself as a trusted iGaming technology partner and generate a consistent pipeline of qualified operator leads across multiple international markets.
The existing lead volume was limited, acquisition costs were relatively high, and there was no structured process to measure lead quality throughout the funnel.
Objectives
Increase monthly lead volume.
Reduce cost per lead.
Improve lead quality visibility.
Build a scalable demand generation engine.
Support business development efforts with qualified opportunities.
My Role
As the Growth Marketing Lead, I was responsible for planning and executing the paid acquisition strategy across Google Ads, Meta Ads, and LinkedIn while coordinating with leadership and business development teams.
Strategy
Multi-Channel Demand Generation
Built campaigns across Google Search, Meta Ads, and LinkedIn.
Targeted casino operators, sportsbook operators, gaming entrepreneurs, and decision-makers.
Developed region-specific campaigns across North America, Europe, Africa, and Asia.
Funnel Optimization
Improved landing page messaging and lead capture processes.
Introduced lead tracking and qualification frameworks.
Established reporting systems to measure lead quality beyond CPL metrics.
Audience & Campaign Optimization
Refined targeting based on market performance.
Optimized budget allocation toward high-performing regions and audiences.
Continuously tested ad creatives and messaging.
Results
Increased monthly leads from 66 to 383 within 3 months.
Reduced CPA from approximately ₹1,248 to ₹209.
Improved lead quality tracking and sales visibility.
Built a scalable lead generation framework supporting international expansion.